Every year, about 55 million tonnes of municipal solid waste (MSW) and 38 billion litres of sewage are generated in the urban areas of India. In addition, large quantities of solid and liquid wastes are generated by industries. With population and economic growth, waste generation in India is expected to increase rapidly in the future.
With the country progressively investing in sewerage and waste infrastructure, having the right equipment to service and maintain this infrastructure presents both exciting opportunities and challenges for Whale. For this reason, according to Whale Tankers MD Mark Warmington, Whale Enterprise PVT Limited was established in the city of Coimbatore, in the state of Tamilnadu, five years ago to develop the company’s manufacturing capability on the Indian sub continent.
“When we first looked at our options for entry into the market, we quickly realised that not all the products that we build here in the UK would be suitable for Indian requirements. In the ten years we have been active in the Indian market, we have invested a considerable amount of time, money and effort in developing our facilities and our management team in Coimbatore and last year we inaugurated a second unit in the city.”
Whale used the IFAT trade fair for the Water, Sewage, Refuse and Recycling Industries in Mumbai last October to announce both the extension of their existing production facilities in India and the expansion of its product range developed for the specific requirements of the huge and growing marketplace.
“Our second facility has given us extra space for our growing parts business as well as housing a new fabrication facility. Our parts operation includes stocking parts for partners such as Moro, Kaiser and Pratissoli. We now have 16,000sq ft of space dedicated to manufacturing and customer support activities with more than 50 staff.”
The company used the IFAT India trade fair last year to demonstrate the capabilities of its product range developed specifically for the Indian market. It is a range that has been developed using the technology and engineering expertise of Whale Tankers UK operation in
the UK. The show drew exhibitors from around the globe and more than 6,000 visitors from India and abroad.
“We have quietly but steadily developed our presence in the Indian market over a number of years. The IFAT show in October last year gave us a great opportunity to demonstrate just how far we have come to date with our product range, our local manufacturing capabilities and our customer support infrastructure, which has been a key ingredient of our European success” said Mark Warmington.
His colleague Anees Ahamed, Business Development Manager of Whale PVT Limited, added, “We were thrilled with the level of interest that our products and service support have received over all three days of the show. We have been greatly encouraged by the huge potential in the market and we are already planning on how we can build on this success not only at IFAT 2014, but some other events in India.