Kaiser-Whale saw the light of day in 2005 as a partnership involving two established brands. In just five years, the company has moved up to become the market leader in the field of recycling.
Interview With Mark Warmington, Managing Director Of Whale Tankers Ltd.
Whale decided to integrate the Kaiser recycling system into their existing vehicles. What were the main reasons?
Given that sewer cleaning with water recycling vehicles were well known and proven within central Europe, we recognized that an increasing number of customers were looking to deploy similar technologies. realizing the demand potential, we at Whale began looking to develop a specialist Jet-Vac recycling vehicle to
complement our existing product range.
We knew that Kaiser AG were the acknowledged leader in water recycling equipment in Europe. As a result, a dialog between both organizations began and the relationship has gone from strength to strength.
In addition to the technology that Kaiser has developed fitting with our own requirements, so too did their philosophy on recycling. Other key synergies also existed such as being similar size companies. Kaiser had the flexibility to supply the componentry that we could design engineer to meet the subtly different needs of the UK marketplace. Also fundamental to the relationship’s early success was the openness that existed between both organizations in terms of the transfer of technologies.
How did customers react to the new Kaiser-Whale?
With many of our customers, like ourselves, having heard of Kaiser, a large percentage immediately became excited about the prospects of being able to implement its technologies here in the UK. And whilst the uptake of product continues to support the enthusiasm that an increasing number of customers have for the Kaiser-Whale, we have invested significant resources in continually educating customers about the advantages of the Kaiser-Whale. Such an education process has involved the delivery of seminars, production of support literature, indepth discussion forums and an active demonstration program. Indeed as we speak, the
Kaiser-Whale is on tour here in the UK and the feedback continues to be extremely positive.
In addition to us having the correct infrastructure to support the product in terms of both vehicle servicing and parts, Kaiser and our customers also benefit from the fact that we lead the field when it comes to issues such as compliance and the requirements of meeting relevant regulatory issues.
Key facts about Whale Tankers
Based in Solihull, West Midlands, England, Whale has grown from 3 people specializing in welding and fabrication, to over 180 employees with revenue. 2010 will see Whale Tankers celebrate its 40th anniversary.
As a manufacturer of sewer cleaning vehicles, Whale supplies to water companies, other utilities, contractors, hire and leasing companies, local authorities and industrial users.
Whale Tankers is the largest independent waste tanker inspection body in the UK and has the largest team of
UK on-site field service engineers of its kind.
The Kaiser water recycling system is the result of years of development work and a continuous process of fine-tuning for the various components. In the meantime, the success of the water recycling philosophy has tempted other companies onto the market with me-too products. Whether imitation systems can offer the same performance without Kaiser’s complete process know-how and long years of experience remains to be seen.
At all events, in such a technology-driven industry the following key requirements are powerful arguments for the original:
• Experience and reliability
Reproduced from Facts & News April 2010- Kaiser AG’s customer magazine