Solihull-based Whale Tankers – one of Europe’s largest manufacturers of liquid waste vacuum tankers and jetting equipment – has appointed Chris Mitchell to the newly-created position of UK Sales Manager.

Focusing initially on supporting Whale Tankers’ customers throughout London and the south, Chris will be responsible for coordinating the company’s continued UK growth strategy by promoting the Whale product and service offering to a diverse range of local authorities, councils and private sector contractors. In doing so, he will work closely with, and support the direction of, the company’s existing team of Regional Sales Managers.

The creation of the new position serves to underline Whale Tankers’ commitment to providing a more dedicated focus here in the UK, which strategically remains the company’s most important market. Furthermore, it will enable Whale’s Commercial Director, Chris Anderson, to whom Chris Mitchell will report, to concentrate on advancing the development of Whale Tankers’ equally thriving export business.

With a career in the automotive and specialist vehicle sector spanning more than 20 years, Chris Mitchell brings with him a wealth of experience of the sales management and national key account functions. Qualified in Motor Vehicle Technology and Computer Aided Engineering, Chris’s product and engineering knowledge is matched by his proven communication, planning, and general managerial and negotiating skills. Joining Whale Tankers following a 13-year career in senior sales positions at Johnston Sweepers, Chris has a thorough understanding of the waste management and industrial service sectors.

Commenting on the decision to create the new role, Whale Tankers’ Managing Director, Mark Warmington said: “Over the last ten years Whale Tankers has not only seen its position strengthen here in the UK, but also throughout an increasing number of export markets, the most significant being India, the Middle East and, more recently, Australasia. It is against this background that we need to ensure that our sales structure is robust and dynamic enough to accommodate not only the current growth that Whale Tankers is enjoying, but also what it has the capability of realising in the future.

“We are confident that with Chris’s experience and managerial attributes he will become instrumental in working with the existing sales managers to further consolidate Whale Tankers already market leading position here in the UK,” he added.

Today, Whale Tankers enjoys a presence on an increasingly global scale, the company’s reputation being built on the quality and value of its products which, through a process of design innovation, deliver maximum durability, excellent reliability, ease to maintenance, fitness for purpose and outstanding residual value. Equally, Whale has become recognised across its export markets for its intrinsic knowledge and expertise in both hazardous and non-hazardous regulations and compliance across its product range.

At the company’s truly modern manufacturing facility at Ravenshaw, all key processes are carried out in-house, with every stage of the manufacturing process – from technical specification, chassis preparation, tank build, tank mounting, component fitment, control system programming, painting, finishing and quality control – taking place on site. Such an ‘in-house’ product philosophy gives Whale the ability to control quality at every stage, and by doing so ensures each product, without exception, is engineered and built to deliver uptime and value throughout its working life.